If you work in e-mail marketing, you hear it all the time: your messages need to be relevant. But what does that mean? No one is more qualified to answer that question than e-Dialog. Honed through more than ten years of experience working with hundreds of world-class marketers, The Relevance Trajectory is designed to help you understand, measure, and improve relevance in e-mail marketing - a must if you are to continue to be successful as e-mail marketing evolves.

Developed by the experts at e-Dialog, the Relevance Trajectory enables e-mail marketers to benchmark the relevance of their e-mail programs and identify opportunities to improve the overall relevance of their programs. We can help optimize relevant e-mails so that they are:

Customized through content-driven audience segmentation
to individual customer attributes and behaviors

Timed using triggered messaging to coincide with certain
customer behaviors or milestones

Used to encourage customer interactivity and are flexible enough
to recognize and adjust to measured customer interest and response

The Relevance Trajectory provides forward-thinking companies with a sizeable advantage over the competition: increased revenue and profits, greater ROI from
e-mail programs, and deeper customer engagement. To improve your e-mail productivity through relevance, contact an e-Dialog representative today.