White Papers

As a recognized leader in e-mail marketing, e-Dialog has a wealth of knowledge and expertise to share with our clients and the industry. In the Resource Center you will find important analyst information as well as a selection of articles from our OpenDialog series of advice, best practices, and industry perspectives, which we share with our clients on a regular basis.

Below is a library of white papers published by e-Dialog and written by our in-house experts from the field of e-mail marketing. Registration is required to access some white papers.

:: Dates :: Links
July 2009 Powerful Precision: E-mail Marketing Meets Web Services
March 2009 Are You Relevance Ready? Identifying and Applying the Raw Materialsof E-mail Relevance
September 2007 The Relevance Trajectory: Creating a Standard For
Relevance in E-mail
July 2007 Maximizing E-mail Deliverability in EMEA
December 2006 Why E-mail Marketers Must Care About Data Security
December 2006 Unleashing the Power of Transactional Messages
July 2006 Testing for Impact: How Multivariate Testing Can Make a Lasting Impression
April 2006 Reconnecting With Lost Online Customers: Integrating Dynamic Print
and E-mail for Effective Multi-Channel Marketing