Automate e-mail messages that are critical to the customer lifecycle

Insight Trigger gives marketers the ability to automate recurring e-mail campaigns to pre-determined audiences. You can easily create trigger-based campaigns that support all of your customer lifecycle programs, from the simple (shipping confirmations and birthday wishes) to the complex (up-sell and cross-sell promotions). Most importantly, because they are fully automated, you have the time and confidence to focus on other activities.

Insight Trigger offers these essential benefits and more:
Around-the-clock management of your key customer lifecycle programs
Intelligent customer interactions occur automatically when customers expect it
Easy coordination of complex customer interactions across multiple channels
Ability to track customers in real time throughout the customer lifecycle

Hands off with automated e-mail marketing touches
With Insight Trigger, you can count on delivering the right e-mail messages to your customers at the right moments, automatically. You can easily develop trigger-based programs and define the rules for deployment yourself, or design a series of triggered messages to direct more sophisticated customer lifecycle programs. In both cases, the management of recurring e-mail campaigns is reduced from hours, sometimes days, to just minutes.

Keep it simple (even complex triggers)
One of the key advantages of Insight Trigger is the ease with which you can manage even the most complex trigger-based campaigns. Simple welcome messages or multi-faceted cross-sell promotions can be developed using the same easy-to-use interface. In fact, there is virtually no limit to the kinds of trigger-based campaigns you can create:
Registration and welcome
Purchase and shipping confirmation
Countdown or limited time offers
Lead gathering and qualification
Shopping cart abandonment
Cross-sell and up-sell

Increase your ROI from recurring campaigns
There is little value in manually tracking and responding to every customer interaction. Insight Trigger automates these steps and at the same time help you maintain the high levels of quality and relevance that you and your customers demand.

Insight Trigger is a key component of e-Dialog's powerful Precision Central Suite™ of e-mail marketing solutions. When combined with the other applications that comprise Precision Central, Insight Trigger puts you in complete control of your e-mail marketing campaigns.